Mailbag Section
The high profile Mailbag Section is an economical way for direct response advertisers
to market their products in Penthouse. Each advertisement is placed on a contrasting
background for maximum visibility and reader impact. The Mailbag Section is an extremely
affordable way to reach millions of responsive Penthouse readers.
Advertising
Advertising space is sold by the column inch (2-1/8" wide x 1" deep) at $1,903 net per
column inch for black and white, $1,998 for 2/color and $2,189 for 4/color.
Advertising space is also available as: 1/6 page at $4,765 net for black and white,
$5,072 net for 2/color, and $5,384 net for 4/color; 1/3 pages at $9,143 net for black
and white, $9,529 net for 2/color and $10,229 net for 4/color.
| Mailbag Non-Bleed Advertising Dimensions Available only: |
| 1/3 Vertical |
2-1/8" wide x 8-5/8" deep |
| 1/3 Square |
4-1/2" wide x 4-3/8" deep |
| 1/6 Vertical |
2-1/8" wide x 4-3/8" deep |
| 1/6 Horizontal |
4-1/2" wide x 2" deep |
| 1/8 Vertical |
2-1/8" wide x 3" deep |
| 1/12 Vertical |
2-1/8" wide x 2" deep |
| 1/12 Horizontal |
4-1/2" wide x 1" deep |
| 1/24 |
2-1/8" wide x 1" deep |
Mailbag Preferred Material: PENTHOUSE accepts digital files for all mailbag advertising.
See procedures for Advertising Digital Files. Submit only one disk and two proofs
to be used for both U.S. and Canadian editions. If you need assistance in ad material
preparation, publication will provide service at cost.
The Mailbag Section closing dates are the same as national advertising.
Mailbag Billing
All Mailbag advertising must be prepaid with the order. Make checks or money orders
payable to General Media Communications, Inc.
For all mailbag inquiries, please contact:
Elysia Bandong
(212) 702-6152
