Criteria
Companies that wish to produce and distribute Penthouse-branded consumer products in the United States or internationally should have a proven track record of success in that field and a detailed understanding and sensitivity to local market conditions and regulations.
Benefits
For 40 years, Penthouse has been one of the most widely recognized and distinguished brands in the United States and around the world. This brand recognition instantly conveys to consumers a sense of security in the quality of Penthouse branded merchandise.
More than just the brand, Penthouse works in partnership with its licensees to help them succeed and expand their markets. Penthouse works hard to cross-promote its merchandise and its partners via its other outlets and encourages its Clubs and Boutiques to purchase from Penthouse licensees. In addition, Penthouse is building a support network among its partners, so they can collaborate and support one another on their own.
Criteria
More than just the brand, Penthouse works in partnership with its licensees to help them succeed and expand their markets. Penthouse works hard to cross-promote its merchandise and its partners via its other outlets and encourages its Clubs and Boutiques to purchase from Penthouse licensees. In addition, Penthouse is building a support network among its partners, so they can collaborate and support one another on their own.