PENTHOUSE GENTLEMEN’S CLUB TO OPEN IN NEW ORLEANS
KATRINA RAVAGED CITY CANNOT DETER PENTHOUSE BRAND FROM EXPANDING

(Boca Raton, FL – February 22, 2006) Penthouse Magazine, in association with American Restaurant Inc., is opening the doors to their newest gentlemen’s club on March 1, 2006 at 6pm. The club, which is located at 727 Iberville Street off of Bourbon Street, will be replacing the former Gold Club Cabaret, a favorite New Orleans adult-hot-spot since 1994.

While this is the first Penthouse licensing venture for American Restaurant Inc., Chief Operating Partner, Mark Allen, is not a newcomer to the industry. He owns and operates two other Louisiana men’s establishments, one in Baton Rouge and one in Port Allen, but feels that the globally recognized Penthouse name will give him a competitive edge in the adult-dominated, New Orleans market. “After six months of eighteen hour-days, which included working rescue missions and the gutting and remodeling of our 200 year-old building, we are bringing the French Quarter the highest level of Adult Entertainment,” says Allen. “And although the elegance is unsurpassed, our “Cheers philosophy of service” will welcome everyone. The whole experience has proven to me that there really is a silver-lining at the end of every storm and we’re truly excited about being a Penthouse club. The hard work has paid off and we’re looking forward to being on the cutting edge of the industry and setting a new standard for excellence.”

“Penthouse is proud to be playing even the slightest role in the post-Katrina resurgence of “The Big Easy,” states Penthouse Director of Global Club Licensing, Jeff Stoller, “and we’re doubly proud to have collaborated with a dedicated partner the likes of American Restaurant Inc.” “At present, there is an historic significance to opening a new business in New Orleans and there are humanistic and capitalistic factors to consider as well. We’re fortunate that despite the odds, our revitalization efforts have been positive because of A.R.I.”

To commemorate the grand opening of the new Penthouse establishment, Penthouse Magazine will have four of their sexy Pets on hand to celebrate, including: JAMIE LYNN – 2006 Penthouse Pet of the Year, CHARLIE LAINE – February 2006 Pet, JENNIFER EMERSON - March 2006 Pet and KRISTA AYNE – April 2006 Penthouse Pet.

For more information, or to arrange an interview with a Penthouse representative, kindly contact the Public Relations Department at: 561.912.7034, or on-site in New Orleans (2/27 to 3/3) at: 561.504.9290.

About Penthouse Media Group Inc.
Globally recognized as the premier adult entertainment and lifestyle brand, Penthouse Media Group Inc. is the largest adult entertainment company in the world. The company operates numerous social networking and adult entertainment Web sites and provides adult video entertainment, as well as Penthouse TV and a broad array of products and services via its numerous national and international licensees. Penthouse Media Group also publishes and distributes Penthouse Magazine and a widely circulated group of sister publications in countries throughout the world.

Kathleen Berzon
For Penthouse Media Group Inc.
561.912.7034, or: kberzon@pmgi.com